ScentBeauty needed a clear Brand Strategy and Brand Guidelines.
Without a clear brand positioning, ScentBeauty was struggling. They were the company behind the launch of Cher’s new perfume, and many other celebrity perfume collaborations, and brand partnerships. Their own branding, however, was not a priority for the company’s founders, which made it hard for them to gain a foothold in the market.
I worked at ScentBeauty from September 2019, until March 2020. During my time there, I was tasked with building their brand strategy, brand positioning in the market, and re-envisioning their website.
Our product launches didn’t have a clear vision, and nothing tied each launch together. This created an inconsistent brand image and left potential customers questioning the validity of the brand. ScentBeauty needed to understand who they were and its key differentiator.
Who is Scent Beauty?
The above Branding presentation was developed to help executives in the company understand more clearly what their target demographic desires in advertisements. I pulled data from Nielsen, Simmons MRI, and ThinkWithGoogle, and turned it into key insights about our target demographic.
I was part of developing the brand guidelines for Scent Beauty using Simon Sinek’s “Start With Why” strategy to determine the three pillars of the brand. These branding guidelines are now being used for all new product launches, collaborations, marketing campaigns, website developments, hiring practices and social campaigns.
