92% of all traffic to scentbeauty.com was from mobile visitors, which inspired my co-designer and me to design the sleekest, most easy to use format for mobile users. We were inspired by industry leaders like Glossier and Warby Parker.

Scent Beauty aims to become the world’s premier online fragrance destination, and I ensured all customer-facing elements, campaigns, and in-store activations upheld the brand’s visual elements and values. The goal of the design was to communicate this info simply and beautifully.