Chubb’s Multinational Campaign
In 2022, I began to work on a new brand campaign for Chubb, targeted at agents and brokers. The Head of Global Brand wanted to launch a timely campaign, that could have evergreen uses and iterations. We developed the Multinational campaign, to help agents and brokers discuss Chubb’s Multinational Insurance with their clients.
The team and I partnered with a creative agency to generate initial concepts, and settled on the tagline “nimbly navigating new risks.” The campaign will be adapted across all of Chubb’s global markets. We interviewed Chubb’s internal experts and created static and animated assets for social ads across all platforms.
I worked with my network of freelancers to build assets for display, Facebook, LinkedIn, and Instagram. We also created long-form videos for the Chubb website. The assets were a mix of static, animated, and video. The campaign is set to launch in 2024 in North America and Europe.