Creating Chubb Brand Central
Early in 2021, I was asked by the Global Head of Brand at Chubb to search for vendors who could provide us with a digital asset management tool and a content management platform. I led the search for this tool and conducted several rounds of interviews with our regional marketing teams, creative services team, and other internal teams that currently use similar systems.
I then managed the RFP process that led us to partner with Frontify. Frontify was the only competitor that could closely match our IT security needs and the needs of the regional and global marketing teams. Once we selected Frontify as our partner, I collaborated with our IT team to ensure that the tool met their security needs and that our internal and external partners could access it.
In 2022, we began building the tool and named it Chubb Brand Central. We first tested the environment with our EMEA marketing team. I conducted a series of tests for their teams to perform within our beta environment, and with their feedback, we were able to launch to the rest of the regional marketing teams after two weeks of testing.
In October 2023, we rolled the tool out globally and communicated the rollout to all 40,000 employees. I partnered with our internal communications team to ensure the rollout could reach as many Chubb employees as possible. Within the first week, we saw 2,000 new users join the platform and start downloading assets.
AVP, Global Brand & Creative at Chubb
“Amanda has been dedicated to this rollout from the beginning with the RFP process. She has become the Chubb Brand Central resident expert.”
Regarding my involvement in building Chubb Brand Central
AVP, Global Brand & Creative at Chubb
“Watching Amanda lead several training sessions has showcased her presentation skills and confidence. She has mastered the platform and can comfortably show others how to adopt it.”
On training 3,000 global marketers during the rollout of Brand Central
Once users began to join the platform, I worked with Frontify’s product team to develop custom analytics reports so we could communicate our successes and opportunities to senior leadership.
I also wanted to capture user stories to share with leadership and worked with regional leads to get feedback from their teams. My team has taken positive user stories and communicated them to leadership, and we’ve gathered the negative feedback to bring back to the product development team for future improvements.
I now manage the training for new employees and have built training materials (series of training videos, how-to documents, and FAQs) for users of Brand Central to reference. We launched a newsletter function in Brand Central to communicate new product offerings to our entire user base of 4,500 people. I’ve begun to work on a newsletter functionality to communicate product updates to all users.
